We’re not looking for a permanent slot on the P&L and we’re entirely neutral when it comes to solution: we see us more as solutions' architects rather than franchise peddlers. Because we are obsessed with getting stuff done.
We do not believe in the usual brief-for-solution way. We believe our client’s own business & brand knowledge is precious to find “the” way. That’s why we have designed our business and our process to get answers and co-build solutions with our clients. We call this process “smasher”.
The Brand Smasher by La Colmena is a structured series of strategic and creative sprints that move us from a question to an answer as quickly as possible (is both super energetic and reactive). The Smasher is better when clients get truly involved: meeting with us means you will have to work and do stuff with us. But don't worry, there will be passion, fun and results.
We are intimately convinced purpose-led / human-centred brands will outperform their competitors in the long run.
We help our clients build brands with purpose.
A new hybrid professional profile which is here to break silos, to experiment and mix.
20 years’ international experience:
4 working languages (English, French, Italian, Spanish)
3 anchoring points (Brussels, Paris, Madrid).
Political Science and Sociology Strategic planning / Branding / Design thinking WPP / BBVA Foundation / Nocom - European Commission Engie (GDF Suez) / Casino Group/ Endesa / Repsol Coca-Cola / Mr Auto PSA
25 years of experience:
2 working languages (English and French)
Radically curious / Artistic Direction / Scenography / Creativity / Design
Lintas / Publicis consultants / TBWA / HAVAS / Founder of Pollen Design Agency / Founder of Divine Marquise /
Renault / Orange / Engie (GDF Suez) / Kenzo Brussels city Museum / Le PASS / NSMD / Louis Vuitton
30 years’ experience:
Team management /Artistic direction / Photography and cinema
Panel member at festivals including El Sol and Club de Creativos de España LAUS ADG award for excellence - DDB / Ogilvy / Leo Burnett / Collett Dickienson Pearce Ruiz Nicoli EWDB / Altavia /Cientochentagrados / Telefónica / Volkswagen / Movistar / Kellogg’s /BP / IBM / BMW…
30 + years of experience:
3 working languages (English, French, Spanish) / Advertising agencies top management/ Entrepreneur (founder of 3 Agencies and 1 StartUp) / Lion D’Or winner
Brand Experience, CX. / Startup Mentoring Mc Cann World Group / Tequila / Leo Burnett / Marketing Vivo General Motors / Coca Cola / Camel / IBM Philip Morris / Mc Donald / Nokia
We are a hybrid community of high skilled, innovative and creative idea generators able to collaborate with almost everyone from any place. We are citizens of the world but we have found in Brussels the perfect place to do some idea testing, mixing and experimentation. Plus, as chocolate lovers, Brussels is the Nirvana :)!.