Quai des Grands Augustins 55 - VIe
Phone: +33 681 748 515

Calle de Francisco Silvera 122 - 28002
Phone: +34 699 983 890

Avenue de la Chasse 38 - Etterbeek
Phone: +32 487 960 782

  • “Un planning stratégique à l’état de l’art! La Colmena offre un accompagnement digne des plus grandes agences internationales. #youguysrock”

    Jérôme Mercier, CEO Campings.com

  • “Il est bien compliqué de trouver une personne à qui confier les clés de la marque de son entreprise… Une personne qui connaisse le milieu, le marché, ses clients, découvrant la culture de la société elle-même, et sachant contenir le caractère trempé de son dirigeant :). La Colmena est cette personne.”

    Thomas Laurentin, CEO www.marton-france.com

  • “...Un surprenant travail de découverte, de l’intelligence, et un excellent esprit de synthèse qui vous donne le sentiment qu’elle a toujours fait partie de votre équipe. En fin de séance, vous redécouvrez qui vous êtes vraiment. Certaines fois, on sait que l’on a payé une vraie prestation d’expert…”

    Thomas Laurentin, CEO www.marton-france.com

  • “La Colmena came to Be-Bound at a time when we were preparing to launch an entirely new technological product to an audience we had never worked with before. We were essentially starting from scratch, and they carved for us a totally fresh path that led us to success and helped us understand where we were going.”

    Lindsay Scott, Head of Communications https://be-bound.com

  • “La Colmena nous a fait découvrir les joies du travail de co-création. Ce furent quelques séances passionnantes, intenses et riches d’enseignements. Grâce à ce travail nous avons enfin réussi à valoriser notre marque et à lui conférer le statut premium que nous recherchions”.

    Thierry Massant, Astello


We are a Brand Practice.

We put our experience at the service of businesses and organisations to create Strategy, Communication and Innovation Brand Solutions.


Why us.

We create value by putting the brand at the core of our approach and at the service of client's business strategy. We believe "brand" is not only about aesthetics. Brand is a performance and innovation lever.


We are "Knowmads".

La Colmena is a community of international and multidisciplinary experts. The blend of cultures and knowledge makes us real citizens of the world, equipped to deal with the complexity around us and transform it into an asset.

How we work

We are co-creation believers, project-based & solution neutral.

We’re not looking for a permanent slot on the P&L and we’re entirely neutral when it comes to solution: we see us more as solutions' architects rather than franchise peddlers. Because we are obsessed with getting stuff done. 

We do not believe in the usual brief-for-solution way. We believe our client’s own business & brand knowledge is precious to find “the” way. That’s why we have designed our business and our process to get answers and co-build solutions with our clients. We call this process “smasher”. 

The Brand Smasher by La Colmena is a structured series of strategic and creative sprints that move us from a question to an answer as quickly as possible (is both super energetic and reactive). The Smasher is better when clients get truly involved: meeting with us means you will have to work and do stuff with us. But don't worry, there will be passion, fun and results.


We are intimately convinced purpose-led / human-centred brands will outperform their competitors in the long run.
We help our clients build brands with purpose.

Refined Furniture Designers - Brand platform & communication strategy.

Automotive ecommerce leader - Strategic planning & Design Thinking.

Startup - Corporate and product brand platform & communication strategy.

European leader in camping holiday bookings - Brand platform & migration.

Media relations French phenomenon - Editorial strategy & web site design.

Iconic beauty brand - European product launch & retail integration strategy.

Sport passionate retailer - Business, brand, communication & UX strategy.

Real estate game changer - Brand platform, creative strategy & website optimisation.

Deep Tech Capital Venture - Brand platform & communication strategy.

Inspiring non-profit organisation - Communication strategy & donor campaign.

Fashion icon - Internal communication campaign.


We are an idea accelerator that helps startups and other entrepreneurial projects to achieve focus and scalability through the brand.

We give agile brand know-how to startups and project developpers using our Minimum Viable Brand approach. The Minimum Viable Brand by La Colmena provides an alternative to a complete, comprehensive brand platform. With a MVB, startups and project developpers expend only enough time, effort, and money to develop an initial brand concept that starts to guide their organization, refine their value proposition and engage their users.

We have worked with startups, incubators and accelerators in Brussels (Espace La Colmena), Lima (Wayra & Swisscontact EP project) , Madrid (SEKLab) and Malaga.


A new hybrid professional profile which is here to break silos, to experiment and mix.

Beatriz Vilchez Silva

Co-founder, Strategy

20 years’ international experience:
4 working languages (English, French, Italian, Spanish)
3 anchoring points (Brussels, Paris, Madrid).
Political Science and Sociology Strategic planning / Branding / Design thinking WPP / BBVA Foundation / Nocom - European Commission Engie (GDF Suez) / Casino Group/ Endesa / Repsol Coca-Cola / Mr Auto PSA 


Annabel Fournier

Co-founder, Idea Hunter

25 years of experience:
2 working languages (English and French)
Radically curious / Artistic Direction / Scenography / Creativity / Design
Lintas / Publicis consultants / TBWA / HAVAS / Founder of Pollen Design Agency / Founder of Divine Marquise /
Renault / Orange / Engie (GDF Suez) / Kenzo Brussels city Museum / Le PASS / NSMD / Louis Vuitton


Juan Daniel Sever

Co-founder, Brand experience & mentoring

30 + years of experience:
3 working languages (English, French, Spanish) / Advertising agencies top management/ Entrepreneur (founder of 3 Agencies and 1 StartUp) / Lion D’Or winner
Brand Experience, CX. / Startup Mentoring Mc Cann World Group / Tequila / Leo Burnett / Marketing Vivo General Motors / Coca Cola / Camel / IBM Philip Morris / Mc Donald / Nokia



We are a hybrid community of high skilled, innovative and creative idea generators able to collaborate with almost everyone from any place. We are citizens of the world but we have found in Brussels the perfect place to do some idea testing, mixing and experimentation. Plus, as chocolate lovers, Brussels is the Nirvana :)!. 


Espace La Colmena
Avenue de la Chasse 38
1040 Etterbeek


55 Quai des Grands Augustins
75006 Paris




  • Brussels

    Espace La Colmena
    Avenue de la Chasse 38
    1040 Etterbeek
  • Paris

    55 Quai des Grands Augustins
    75006 Paris

  • Malaga

  • Madrid

  • Seoul